Authority is Currency – Interview with Josh Elledge

By: Josh Wilson

Authority is Currency – Interview with Josh Elledge

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Meet the man who’s committed to democratizing PR & influence

Founder & CEO Josh Elledge is changing an entire industry.

Josh Elledge is an adult man with a child-like, irrational fear of umbrellas. You could ask him to explain–but if he could–it wouldn’t be an irrational fear, now would it? A nice midwestern boy from Michigan, Josh also used to be fat. Not just chubby, or the owner of a now-trendy “dad bod,” but seriously overweight (ask to see his old drivers’ license photo). Ever the problem solver, he lost 55 lbs through ‘the couponing diet’ and now he enjoys going to restaurants that serve chicken waffles and biscuits, and ordering the salad. Just to test his mental toughness.
Josh is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. Oh, and to help our members grow revenue too!
UMI was the natural outgrowth of his first startup, Josh founded the consumer savings platform in 2007 to bring in what he most needed at the time (namely, more money). Armed with a background in information technology and Internet development, Josh’s technologic tinkering cut his family-of-five’s monthly grocery bill by half and created the most comprehensive coupon and sale-matching service available. soon become a major operation employing up to 50 employees and grossing more than $6 million in sales with less than $500 in advertising spent.
When other entrepreneurs began knocking on his door desperate for the magic formula that would bring similar success, his new mission in life was born! Today, Josh is known as one of the foremost experts in online influence and authority. He’s personally worked with hundreds of entrepreneurs – working to turn them into media celebrities.
Never shy in front of an audience, Josh is a frequent speaker at business and startup conferences including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He’s appeared as an electrifying podcast guest more than 100 times. He’s a weekly consumer expert on Fox 35 Orlando and News 13, writes a syndicated column for nine newspapers (with total readership above 1.1 million readers), and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.
Passionate about his family, physical fitness (an avid fitness geek and 5K to marathon runner), and breaking out of Escape Rooms, Josh now lives in Orlando with his wife and three children.
The Michigan native’s exuberance and natural curiosity have fueled his life’s work as a journalist, technology specialist, entrepreneur and service-oriented family man. Josh served in the US Navy and earned a Bachelor’s of Science degree in family science/therapy from Brigham Young University.
Josh also wants the public to know he thinks Daylight Savings Time is ridiculous. And umbrellas can poke your eye out!

Mini Business at Scale – Interview with Erik and Mat

By: Josh Wilson

Mini Business at Scale – Interview with Erik and Mat

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About Mini Materials:

Mini Materials specializes in miniature cinder blocks and pallets. Our goal is to bring the love of building into the comfort and convenience of your own home. You can build for fun or use our blocks to generate your next big idea! Our miniature cement blocks are scaled following classic hobby-scaling ratio used for modeling. You can accurately turn your models into real life buildings.

About Mat Hofma:

Mat started Mini Materials in 2015. He is an Orlando native, growing up in Winter Park, attending high school at Winter Park High School and went on to UCF for a degree in Graphic Design.  He is the Creative Director for Mudhole Custom Tackle in Oviedo, the world’s largest supplier of custom fishing rods. Mini Materials is Mat’s brainchild. His vision and graphic design talents are on full display with the branding, website design, and marketing for the business.

About Erik Polumbo:

Erik joined Mat shortly after the creation of the business.  They met at UCF while getting his degree in Business Administration.  He went on to get an MBA from Troy University. His background is in Real Estate as a Realtor, property manager, and developer.  He owns another company that provides project management consultant services for clients in Central Florida. Erik handles the day-to-day business operations for Mini Materials.

How to connect with Mini Materials


Position For The Exit – Interview with Joe Raymond

By: Josh Wilson

Position For The Exit – Interview with Joe Raymond

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Joe Raymond is a Managing Partner and Founder of RVR Consulting Group, an action-oriented management consulting firm supporting small and midmarket companies nationwide in the areas of growth strategy, exit planning, and turnaround situations. With a specialization in HR outsourcing companies, RVR partners with organizations seeking to accelerate growth and maximize their value, utilizing tailored initiatives and strategic action to drive performance, profitability, and scalability. Joe is a strategic advisor for small to multi-billion-dollar companies within the PEO and staffing industries; however, above all else, Joe is an entrepreneur who is committed to empowering other businesses, starting at the executive level. In less than a year, Joe was able to assist in the creation of over $250M in enterprise value for a PEO client, which continues to see returns on its bottom-line.
In 1986, Joe founded and grew the Transworld Services Group staffing company to over $45 million in 10 years. By 1994, the company was among Inc. Magazine’s fastest-growing, privately-held companies. Looking forward, Joe facilitated the business’ ISO 9002 certification, securing a standard of prestigious, international quality, and sold the company at a significant market premium ten years later. Soon after, Joe became President and 50% owner of ASG, a $3.5 million construction staffing company, building it into a $150 million business with 30 offices in five years. In 2007, ASG was sold to a publicly traded company, again at a market premium.
Throughout Joe’s career, the products, services, and challenges have differed, but the solutions impeding growth have consistently been the same for clients: structure, people, processes, systems, and reporting. Having been personally involved in the sale or purchase of over 100 companies (and counting) ranging from $5 million to $5 billion in revenue, Joe has a comprehensive understanding of the pain points that decision-makers and executives face daily. As such, he provides ongoing support to entrepreneurs at speaking opportunities such as the 2018 NAPEO Annual Conference, the Lightsource Client Summit at the Hard Rock Hotel Orlando, and other local, regional, and national engagements.
As an active business leader with an intersectional lens on growth, Joe sits on the BB&T Regional Advisory Board but also provides coaching and pro-bono services to Orlando’s rising startups. For decades, Joe has demonstrated a commitment to the business community, but also to nonprofit boards and mission-driven organizations. Today, he remains an active alum to his alma mater, Rollins College, where he earned his bachelor’s degree in Economics and Business. He serves on Rollins’ Crummer Graduate School of Business’ Entrepreneurship Advisory Board, driving impact beside the next generation of MBA professionals.
Joe is also the proud Chairman and Founder of the Conductive Education Center of Orlando (CECO), a charter school that uses holistic, individualized programs to address the academic and therapeutic needs of children and adults with motor disabilities.


About RVR

Established in 1999, RVR Consulting Group is an action-oriented management consulting company based in Orlando, Florida, supporting small to mid-market companies with exit planning, growth strategy, and turnaround situations. RVR partners with business leaders to understand their organizational objectives, to assess their business from a 360-vantage point, and to provide tailored recommendations that optimize company performance, scalability, and profitability.

About CECO
Since 2001, CECO has been providing hope for families that have been searching for the place where the impossible IS possible. CECO offers a special needs school day kindergarten through 12th grade, summer camp, early intervention ages 6 months to 4 years old and walking challenge program, adult program and Parkinson’s program.
Conductive Education is an educational approach to help children with Cerebral Palsy and other motor disabilities achieve their greatest level of independence through physical and cognitive activities. We welcome families and our community friends to stop by and tour our facility…see how hard the children work on a daily basis to obtain their greatest potential.

Links to Share

Publish or Perish – Interview with Greg Rollett

By: Josh Wilson

Publish or Perish – Interview with Greg Rollett

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About Greg:

Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author and media expert who works with business owners, experts and entrepreneurs from all over the world to create personality driven TV shows and media content that drive their business. He is the host and Executive Producer of Ambitious Adventures, a travel reality show for entrepreneurs that can be seen on as well as Amazon Prime Video.

Rollett is the founder of, and Ambitious TV, a media network that is known as “the voice of small business.” Through and the Ambitious TV Network, they have been able to create hundreds of episodes for their clients that are now seen across the globe on Apple TV and Roku, as well as many other online and offline outlets. This gives small business owners an opportunity to be seen and heard by the people that they can best help.

Greg is the proud father of 3 boys and married his high school sweetheart. When he isn’t in front of or behind a camera, he is training to be the next American Ninja Warrior and shooting arrows in his backyard.

How to connect with Greg:

Polyblox Totems launches innovative teaching toy. Partners with local tech firm Leap with Alice.

By: David Brim



My $.02s…


The Polyblox toy founder, Laresa Tapia, has a deep passion for helping children learn that really shines through. It’s great to see her making such positive strides in her business and learning more about the difference their company is making.

I was very pleased to see that my friends at Leap with Alice have partnered with her to integrate an augmented reality component to the blocks.

Integrating digital experiences (augmented reality) with physical objects, like Polyblox, adds a whole dimension and realm of possibilities that can make learning much more fun and also lead to deeper comprehension.

Imagine scanning a block of an animal and having that animal appear through the block then being able to learn all about it. Very cool technology!
If you’d like to learn more about Leap with Alice, the co-founders recently joined us on our Orlando Entrepreneurs Podcast.

I look forward to seeing the future of both Polyblox and Leap with Alice.

From Teacher to Founder – Interview with Katie Brown

By: Josh Wilson

From Teacher to Founder – Interview with Katie Brown

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About ClassMax:

When company founder, Katie Brown, began to feel the frustrations of the data collection demands placed on her as a secondary classroom teacher, she decided to do something about it. Armed with nothing more than a sketch pad, she began to dream up what an ideal classroom data collection tool would be for educators. After surveying over 500 teachers all across the country, Katie put together a robust and passionate leadership team and over the next six months, they developed ClassMax, a data collection platform for 21st century teachers.

ClassMax began by offering affordable, reliable, and efficient individual teacher accounts. After the popularity of these stand-alone users, the company began developing a school-wide platform which uses AI analysis to provide insights and information to administrators with data collected by their teachers. ClassMax Schools was launched in August of 2018 and has become successful enough to begin the development of ClassMax Districts in the spring of 2019.

About Katie:

Katie Brown is the founder and CEO of ClassMax.  As a veteran secondary classroom teacher, Katie felt the frustrations of the push towards data collection and management in her own classroom.  From this frustration, and with her dynamic leadership team, Katie founded and created ClassMax, a data collection tool for 21st century teachers.  ClassMax is in thousands of classrooms across the county, changing the way teachers are collecting and utilizing data in their instruction.

Katie has a Bachelor of Arts in English from Florida State University and a Masters in Science in Educational Leadership from Quinnipiac University.  She is a former Digital Curriculum Teacher Leader in Orange County Public Schools and recipient of the Teacher of the Year, Rotary Citizen of the Year, and Spirit of Women in Excellence awards.  She currently serves as President of the Dr. Phillips Elementary PTA and is active in the Dr. Phillips community with her husband, Chris, and her two children, Michael and Gracie.

How to connect:

Website / App

Built to Sell – Interview with Nick Parker

By: Josh Wilson

Built to Sell – Interview with Nick Parker

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About Nick:

Nick Parker is the founder and CEO of LEADLION a digital marketing agency downtown Orlando. He’s an entrepreneur who’s started four companies in 4 different industries over the last 20 years. Nick’s raised seed investment twice from angel investors and boot strapped twice. He’s had over 250 television appearances as an industry expert across several industries. Married his childhood sweetheart and has two kid’s, boy and a girl ages 13 and 10.


Digital Marketing agency that specializes in Facebook advertising (as well as Instagram). Primarily serving the fitness industry throughout the country as well as a few other industries.

How to Connect:

Orlando Veteran Business Resources to Support your Entrepreneurial Mission

By: David Brim

2018 UCF Business Incubator – Veteran Graduating Class


Today is Veterans Day, and this particular Veterans Day marks 100 years since the end of World War I.

Over the last 3 years I have been fortunate to get to know many Veterans in our community through my board position with Crossroads Corral – a Central Florida based 501(c)(3) organization co-founded by my wife that promotes personal growth, hope and healing through the use of horses. Crossroads Corral’s leadership has a big heart for our Veterans and has collaborated with Mission Continues,  Wounded Warrior Project, Camaraderie Foundation and other Veteran support organizations.

Priscila Kalagian & Mayor Dyer cutting the ribbon to start the Veterans Day Parade.

As a community, we are thankful for the commitment that our Veterans have made to protect and serve our country. Many of the skills that Veterans have developed through their years of service translate very well into the business world. These include: hard work, commitment, determination, strategy, management, communication, resource allocation, the use of technology – the list goes on!

With the help of my friend Priscila Kalagian, a Veteran and the Chairperson of the Orlando Mayor’s Veterans Advisory Council, we’ve organized a list of helpful resources for Central Florida Veteran entrepreneurs.


UCF Business Incubator Veterans Program

The UCF Business Incubation Program recognizes veterans are equipped with a powerful set of skills including leadership, striving for excellence and completing the mission. Through the incubator’s Veterans Initiative, we help veterans realize and leverage those skills in an entrepreneurial setting. Whether you’re veteran looking to explore an idea for a potential business or need help scaling your existing company, Our Mission is to empower and support veteran entrepreneurs through business guidance, education and mentorship. Learn more about the veteran entrepreneurship programs offered by UCF.

Boots to Business

Boots to Business (B2B) is an entrepreneurial education and training program offered by the U.S. Small Business Administration (SBA) as part of the Department of Defense Transition Assistance Program (TAP). The course provides an overview of entrepreneurship and applicable business ownership fundamentals. Active Duty Service members (including National Guard and Reserve), Veterans of all eras, and spouses are eligible to participate. Learn more about the Boots to Business program.

Camaraderie Foundation Mentorship Program

Each year, Camaraderie Foundations partners with local business members in the Orlando Area to provide a leadership program to assist transitioning service members prepare for a career in the local community.  We provide this program free of charge to 15 highly qualified Veterans.

Successful business leaders in Central Florida with prior Military service will serve as Mentors to selected Protégé Veterans at points of transition in their lives including: Veterans in college who will soon graduate, Veterans seeking new careers, and soon-to-be Veterans who will be transitioning soon.

The Mentor Leadership Program has the following outcome objectives:

  • Build networking skills
  • Establish business relationships
  • Create new friendships
  • Learn about local opportunities
  • Improve transition readiness level
  • Share the benefits and skills learned through participating in the program

Learn more about the Camaraderie Foundation mentorship program.

Florida Association of Veteran-Owned Businesses

The purpose for the Florida Association of Veteran-Owned Businesses, Inc. (FAVOB) is to promote and unite the many established and start-up businesses that are owned by Veterans and Disabled Veterans throughout the State of Florida, and to increase awareness of the organization at the city, county, state and federal levels. Learn more about the Florida Association of Veteran-Owned Businesses.

Veterans Business Initiative

The Veterans Business Initiative is offered by a partnership through the Disability Chamber and CareerSource Central Florida. This comprehensive program will select approximately 100 highly qualified candidates who wish to develop and refine their business acumen. Participants will receive the tools, knowledge and personal contacts needed to further their mission of establishing a meaningful career while advancing their education, and developing their entrepreneurial skills.

The Veterans Business Initiative offers the following services:

  • Job leads throughout Central Florida to assist with outcomes of placement
  • Veteran’s job matching program
  • Entrepreneurship education and training
  • Financial Training
  • Personalized Resume Assistance
  • Self-paced Computer Training
  • Training Grant Information
  • Salary and Job Market information
  • Continuing Education

Learn more about the Veterans Business Initiative.

Veteran Entrepreneur Portal via Department of Veteran Affairs

The Veteran Entrepreneur Portal (VEP) is designed to save you time with direct access to the resources necessary to guide every step of entrepreneurship. VEP makes it easier for small businesses to access federal services, regardless of its source—and quickly connects Veteran entrepreneurs to relevant ‘best-practices’ and information.

Learn more about the VA Entrepreneur Portal.

Other Orlando Entrepreneurship Resources

In addition to the veteran specific resources, I would also encourage veterans to browse our Orlando Entrepreneurs resource center to take full advantage of many business and entrepreneurship resources that Orlando has to offer. On our resource center you can find organizations that assist with business advising, co-working space, funding, CEO roundtables, accelerators, incubators, and more.

Learn more about Orlando Entrepreneurship Resources.

Lift Orlando’s West Lakes Food Business Accelerator Pitch Night – November 16th, 2018

By: David Brim

Lift Orlando, the West Lakes Business Partnership and Rally invite you to the first West Lakes Food Business Accelerator Pitch Night at Credo Conduit. The 8 food businesses that are a part of the cohort are excited to showcase what they have been working on.
All are food-related businesses with a love for unique cuisine, community, and culture will pitch for an opportunity to engage investors, supporters, and new potential partnerships and restaurant goers.
Hear each company’s pitch, learn about the vision of West Lakes Partnership and Lift Orlando , find out how to get involved in Lift Orlando efforts, and enjoy community and food.

Networking @ 6 – 6:30 pm
Pitch Event @ 6:30 – 9 pm

What companies are in the cohort?

Food Trucks in the City: Food Trucks in the City is an events service that brings local artists, businesses, and food trucks together to provide a fun-filled time for the community. FTIC connects businesses to food trucks to improve employee and workplace morale, too. We have access to over 100+ food trucks and caterers in the Central Florida area that are eager to be of service.

Oley’s Yummy Kitchen (aka: Oley’s Smokehouse): Oley’s has been serving amazing and yummy food since 1990. Oley’s Restaurant, is “the” neighborhood restaurant that so many residents frequent for great food and conversation. It is a popular, highly-rated, family-style dining restaurant and catering company specializing in bar-b-que, Caribbean and American flare.

Nikki’s Place: Nikki’s Place has been serving up traditional flavor soul food and catering special events in Orlando, Florida since 1999. However, if you’ve never experienced the finer side of soul food, Southern Cuisine, then you must visit Nikki’s Place located less than two minutes from downtown Orlando. We know what you like and how you like it!

HEBNI Nutrition: Hebni Nutrition Consultants, Inc. is a community-based, not for profit agency formed in 1995 to educate high-risk, culturally diverse populations. HEBNI’s mission is to provide culturally appropriate nutrition education and intervention strategies to prevent diet-related diseases. H.E.B.N.I. stands for Health Education through Behavioral and Nutritional Initiatives.

Mercantile Coffee: Mercantile Coffee helps businesses thrive through quality coffee. They design, build, and manage beverage programs for organizations focused on offering exceptional experiences. Mercantile Coffee Co started as a nitro cold brew pop up bike at the Parramore Farmers Market in January 2018. With flavors from Nitro Thai Tea to Cereal Milk Lattes their originality, creativity, and craftsmanship shine through every drink.

Orlando Coffee Roasters: Orlando Coffee Roasters was established in 2004, and our family took ownership in 2006. As an established, family-owned business, we are committed to providing our customers with the best quality coffee experience. We offer fresh roasted coffee and a diverse selection of premier and high-quality beans from different regions around the world. The great thing about being a small, family-owned business is that we treat our customers like our family; and our mission is simple: to provide the best coffee and service to our coffee family.


Questions? Contact Casey at



My $.02s – I’m very impressed with the work Lift Orlando is doing to improve the West Lakes District. I love that they have engaged the community to understand their needs and help formulate their plans – very entrepreneurial approach to economic development!

Did you know they did over 1,200 door to door interviews to collect information? Talk about customer discovery!

Equipped with this information they have taken a strategic approach, working together with local stakeholders to advance the West Lakes Community.  This involves real estate development projects, health & wellness initiatives, educational efforts, and efforts to advance local businesses through the West Lakes Business Partnership and the Food Business Accelerator.

I’m honored to be a mentor to one of the companies in this year’s Food accelerator cohort and look forward to seeing the great work Lift Orlando will continue to do to advance the West Lakes community.

I encourage you to attend the West Lakes Food Business Accelerator Pitch Night on Wednesday November 14th at 6:00 pm.

Know Your Numbers – Interview with Joel Goldstein

By: Josh Wilson

Know Your Numbers – Interview with Joel Goldstein

00:00 / 00:40:16

About Joel:

Joel Goldstein developed his experiences in business as a young entrepreneur. He was able to develop and successfully exit his first startup before he graduated from high school. With entrepreneurship in his blood, he became a marketing consultant to some of the world’s most visited websites making a name for himself as the Google Guru.

He published his first book “A Professional’s Guide to Social Media” at the age of 26. The book quickly became a “best seller” on Amazon within the first month and is now in its third revision.

Joel’s second book “Start from Success” quickly rose to the #1 best selling business book on Amazon within the first week of its release. Through his study of successful entrepreneurs and innovative businesses, while researching for the book, he began to realize that there is a generational leadership gap developing among enterprise-level companies.

As a consultant, Joel met has met with hundreds of business leaders developing strategies to train, retain and develop future leaders. Joel began to research and write his third book, the “Millennial Leadership Manual” in 2013. Joel developed this book to share the trends and insights that pioneering executives have successfully employed when working with the Millennial generation.

With a certificate in management from the Wharton School of Business, Joel has been able to apply managerial principles from the classroom to the boardroom. Not the typical ivy league student, Joel has pursued extraordinary adventures such as deep sea diving, running with the bulls in Spain, and spelunking through ancient caves in Israel.

Joel has had the extraordinary privilege of speaking around the world for associations, corporations and prestigious universities on Millennial leadership. Joel is community focused and is the president or on the board of Orlando Young Professionals, New Leaders Council and Jewish Chamber of Commerce. In 2014, Joel has been asked to participate in the Congressional economic development committee held in Winter Park, FL.

Currently, Joel has purchased his family business Mr. Checkout Distributors and continues as it’s President. He also consults for a national think tank on retail business and sits on the board of 13 retail associations.

About Mr. Checkout:

Established 1989 | Mr. Checkout is a national group of Independent DSD Distributors, Full-Line Grocery Distributors and Wagon-Jobbers.

We represent products in over 60 major retailers and our distribution network services approximately 35,000 retailers across the United States, Canada and parts of the Caribbean.

Distributors, Wholesalers and Retailers turn to Mr. Checkout to find the best selling products, learn which categories are trending and discover what is the next hot new product.