About Neon Cowboys:
Asia Hall grew up in Los Angeles California romanticizing western culture & dreaming of the countryside. Summers consisted of family road trips to Sequoia, line dancing in Pismo and working as a camp counselor in Germany. During college, Asia attended a country music festival and wanted to create something for the crowd to keep the party going even after sunset. Knowing that neon signs are symbolic in country music for having memorable nights. Asia envisioned wearable cowboy hats inspired to glow like neon signs.
Los Angeles born & raised, Asia Hall graduated from Westmont in Santa Barbara with a Bachelor’s degree in Computer Science and Art. During college, she started her first international clothing brand, Once Youth, with her younger brother. After graduation, she landed QA Analyst II at Electronic Arts for their mobile game division. She is now the CEO of Neon Cowboys, a wearable tech brand who sells her patent-pending illuminated cowboy hats that glow in the dark like neon signs. And is the Co-Founder of WETESO (Wearable Tech Solutions), a consulting firm that partners with researchers, scientists and inventors in developing consumer tech products and bringing them to market. Asia has a lot to share with the world as she continues to create bringing life, joy, and fun to her companies and those around her.
How to connect with Asia: