When we think of companies, we often think of discrete parts that make up the broader experience of your brand. But when you put all of the siloed components together into a whole experience, your operational blindspots can create dysfunction. With more and more emphasis being placed on a holistic, integrated UX, this cacophony within your organization can find its way into your UX. What do you do when these disconnects find their way into your UX? How can you tell? And, how can you avoid it?

Leah Hacker:
As Sr. Strategist, leading the Research and Business Strategy teams at Accomplice, Leah Hacker leads a team that rethinks data science, leveraging consumer and market insight, user experience, and predictive analytics to provide a cross-functional strategy for product, business, and growth. Her outcomes have included: more defined business strategies, streamlined operations, maximized revenue opportunities, and enhanced product and service features and value adds. She has been involved in research and strategy initiatives in the medicine, hospitality, retail, entertainment, education, and tech industries and played an instrumental role in product and market strategy for Honest Dollar, an Austin-based start-up acquired by Goldman Sachs in 2015.

She is a published author, conference speaker on research and strategy, and is the Editor and Producer of It’s Worth Doing Right – a thought leadership platform and podcast exploring topics on the intersection of creativity and data in business strategy.