FOUNDERS TALK: Melissa Koch - From Tech Lawyer to Techstars @DOWNTOWN
2018-11-05 18:00 - 20:00 (America/New_York) | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Join Melissa Koch from InFront Compliance and Akerman LLP on her journey from Tech Lawyer to Techstars. This will be of particular interest to those who want to pursue parallel career tracks, have ambition to create technology products, or otherwise enjoy discussing innovation and technology.
Co-Founder & CEO | Business, Technology & Data Lawyer | Innovator | TEDx Organizer
Melissa is a results-driven business, technology and data lawyer for public and private companies, start-ups, investment banks and private equity funds, with a specific focus on the supply chain, industrial services and technology industries. Melissa has two decades of legal experience and practices law at Akerman LLP, an AmLaw 100 firm.
Melissa is also the Co-Founder & Chief Executive Officer of InFront Compliance, Inc. and a pioneer in the regtech/legaltech arena. Melissa is driving innovation, risk reduction, and substantial cost savings for procurement, compliance and legal teams with the InFront Compliance platform — challenging the spreadsheet and checklist status quo with a subscription-based, expert system. InFront Compliance is a Barclays powered by Techstars-backed company and has been a finalist at FinTech Junction and Shelovestech. InFront Compliance has also presented at DLD Tel Aviv, the Summit on Legal Innovation and Disruption (SOLID) Tech Showcase, and is a nominee for the RegTech 100 for 2019.
Melissa is a board member and co-organizer of TEDxOrlando and TEDxOrlandoWomen and serves on the business advisory board of Bridg – a cutting edge boutique microelectronics fabrication facility.

Orlando Open Coffee Club
2018-11-06 09:00 - 10:00, 2018-11-20 09:00 - 10:00, 2018-12-04 09:00 - 10:00, 2018-12-18 09:00 - 10:00, 2019-01-01 09:00 - 10:00 | Catalyst Spaces, 1 South Orange Avenue Suite 502, Orlando, FL, us
Orlando Open Coffee Club is about good coffee, entrepreneurs, ideas, and conversation. We believe that when entrepreneurs, startups, creatives, freelancers, and those associated with them meet, collisions of ideas lead to great things happening. Every two weeks join us and enjoy complimentary coffee and bagels while we discuss the latest community news and upcoming events and network in Orlando’s newest coworking space, Catalyst.

FOUNDER'S TALK with PowerDMS: Heath Hensley and Joshua Brown @Downtown
2018-11-12 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Meet the CEO and CTO of PowerDMS – an Orlando-based SaaS company with a passion for helping organizations grow trust, integrity and accountability between themselves, their employees and the communities they serve.
Heath Hensley is the Chief Technology Officer at PowerDMS, a SaaS company providing high-trust organizations a solution to manage and share crucial content. Since 2001, the PowerDMS software has helped customers simplify how they create, track, and attest to policies, training, and industry standards. Over 3,000 customers trust PowerDMS to help them reduce liability, drive accountability, create corporate efficiencies and improve safety.
In 2004, while pursuing his degree in computer engineering from the University of Central Florida, Heath joined the PowerDMS team. He was the third employee. As co-creator of the software, Heath is credited with the early design and development of fundamental features essential to the current application.
As the company has grown throughout the years, so has the scope of Heath’s responsibilities. In his current role as CTO, he is an integral member of the PowerDMS leadership team—leading multiple departments; guiding new SaaS product development; and overseeing the company’s internal technology infrastructure.
Heath has a passion for technology, helping others and exploring the world. He currently serves on the Board of Directors for PowerDETAILS, the Governing Board for Summit Church, and a Mentor at StarterStudio.
A perpetually curious entrepreneur, with a deep history in technology. Starting at a small town computer shop while working after school at age 13, Josh learned to build PCs and install networks for local small businesses. After high school he started his full time career in IT at Hernando County Sheriff’s Office where he worked for twelve years. While at Hernando he led the migration from a legacy Unisys system to a PC based client-server network as well as implementing modern network infrastructure, phone systems, and CAD / RMS platforms.
During his last few years at the Sheriff’s Office Josh identified the need for simplified, paperless policy management by observing the challenges of law enforcement accreditation. As a programer he wrote the original code for PowerDMS. Over 10 years Josh transition from programer to CEO, leading PowerDMS through its venture stage into the scalable growth company it is today. Throughout this time he championed its unique culture and innovative approach to compliance related document management. He is passionate about providing an open, creative, and fulfilling workplace with an unyielding commitment to customer experience, employee happiness and building innovative products.
After retiring as CEO of PowerDMS in 2018, Josh now serves as a board member at PowerDMS and PowerDETAILS. He is active supporter of Orlando’s technology and arts communities, folk philosopher, dedicated father, and aspiring chef.

You’re Not Crazy; You’re an Entrepreneur @Downtown
2018-11-14 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
You’re Not Crazy; You’re an Entrepreneur – Identify and Manage Your Roadblocks to Growth
All companies go through growing pains, but it is often easier to feel symptoms than to understand their root causes. To some degree, businesses will always experience highs and lows, but gradually, recurring frustration, anxiety, and uncertainty can plague a business’s performance and profitability.Augusto Baeta, Senior Director at RVR Consulting Group, will walk you through the top issues that business executives and founders are facing at the top, and reveal the best practices that you can implement immediately to manage them and, yes, even capitalize on them.
Across industries, there are trends in pain points, how they affect your business, and what steps are crucial to overcoming them. It’s time to correlate your challenges with the bottlenecks that are slowing down growth, limiting scalability, or hurting your chances at funding.
During a 40-minute interactive presentation, audience members will accomplish several takeaways, including the abilities to:
Identify the recurring challenges facing business executives, founders, and owners, such as:“I have a long-term plan, but I don’t know how to execute, or where to begin.”“My team is making decisions based on feelings rather than numbers.”“We need to hire high-quality talent, but it’s not in our budget right now.”Determine what roadblocks are specific to your businessAvoid strategic “tunnel vision,” so you can look at your company as a wholeUnderstand how and when to implement changeEnsure your business is well-positioned and prepared to growRecognize how to prevent organizational problems moving forwardBiography:
Who is Augusto Baeta?Augusto has over 30 years of international business experience in operations, marketing, project, and event management, process engineering, and risk assessment. For 16 years, Augusto was Partner and COO of Crase Sigma, Brazil’s second largest real estate company, and now manages client engagements at RVR Consulting Group, an action-oriented management consulting firm supporting small to mid-market companies nationwide.
Formerly the Director of Global Professional Development for the Institute of Internal Auditors (The IIA), Augusto worked with 35 institutes around the world and planned, managed, and delivered regional and international conferences to 3,500 participants, establishing new historical records in attendance, gross revenues, net profits, customer satisfaction, and sponsorships.
As a consultant, Augusto had managed projects and services across wealth management, online education, advertising, and professional employer organization industries, and continues to deliver exemplary results for companies seeking to improve performance, profitability, and scalability.

DIVERSITY Coworking Day @ Downtown
2018-11-15 09:00 - 17:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Join us for free Diversity Coworking Day at StarterStudio Downtown in partnership with Black Orlando Tech. We will have snacks, music, and space for you to create, build and run your company in community.Need help establishing your business or have an idea you want to build out? We will have some additional resources and information for you too! Please join us anytime from 9am-5pm.

TAB | Techstars Startup Weekend Orlando Kickoff Event
2018-11-15 17:30 - 19:30 | The MEZZ, 100 South Eola Drive #200, Orlando, FL, 32801, us
Orlando,
Join us for a special edition of TAB on Thursday, Nov.15th as we help kickoff Techstars Startup Weekend Orlando. We are partnering up with Startup Weekend Orlando in order to help Ignite the inner innovator and the sharpest minds in Orlando!
In addition to our regular networking format, interactive startup tables and overall awesome program we will be inviting out all Startup Weekend Orlando participants and mentors to kick off what is going to be a great weekend.
So before we take off for a few days due to the holidays let’s get together and celebrate the innovators here in Orlando in TAB fashion! We look forward to seeing you there and be sure to spread the word.
TAB Team
***More about Techstars Startup Weekend Orlando:***When: Friday, November 16 – 18, 2018Registration: http://communities.techstars.com/usa/orlando/startup-weekend/12894
Startup Weekend is a 54-hour weekend event, during which groups of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, and presentation by Sunday evening.
This time, we’ll be hosting our event in Downtown Orlando’s Catalyst Spaces, a co-working space in the heart of downtown. You’ll have access to a ton of potential customers on the streets as well as all the resources you will need within the venue to be ready to pitch to our esteemed panel of judges on Sunday night.

DEMO NITE - Check out the cool stuff we're building
2018-11-20 18:00 - 21:00 | Orlando Florida, TBD, Orlando, FL, 32801, us
Building something cool you’d like to pitch? Want to see what others are up to? We meet during the third week every month (Tuesday or Wednesday) to showcase some great work in progress. What are you building?
Bring your own experience and expertise to learn, consider, and comment on what your peers have in the works. Come out and see what they’re pitching
If you’d like to demo at a future event, apply here: http://bit.ly/Apply2DemoOTA
Open applications and no fee. Hardware and software projects are welcome.
**SPONSORSHIP OPPORTUNITIES AVAILABLE** For more information contact: events@orlandotech.orgOur next Demo Nite is Wednesday, May 16. We have 5 teams pitching what they are building:

FOUNDERS TALK: Steven Roth - Lessons from Google and Beyond @ Downtown
2018-11-26 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Steven is both an entrepreneur and an advisor to startups with special expertise in product in management and retail advertising. He spent nearly ten years with local success story Channel Intelligence, that was sold to Google in 2013 for $125 million. Steven continued his executive career with Google after the sale where he led teams that took a $75 million line of business to $1 billion in revenues.

Sizing your Market with David Alecock @Downtown
2018-11-27 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
How big is your market? This is one of the most important metrics to determining the success, failure and growth potential of a business.
We will run through questions like:
How do you determine your target customer?How do you estimate market size?What is your market potential?
Who is David Alecock?David Alecock is Studio Director for StarterStudio where he manages facilities and marketing, as well as acts as a mentor to startups. An accomplished traditional and digital marketer, David is a startup veteran having been part of the senior leadership teams for five different startups, four of which were VC-backed. He developed his skills in researching and sizing markets as a direct marketer and print publisher before startups talked about TAM, SAM, and SOM.

Pitch Night @ StarterStudio Downtown
2018-11-27 18:00 - 20:00 | StarterStudio Downtown, 101 S Garland Ave, Suite 108, Orlando, FL, us
Hello Orlando entrepreneurs!
Join us for a fun night of pitches from some of Orlando’s most exciting startups! There will be light food and refreshments and time for networking before the event.
Here’s the rundown:6:00pm: Doors open for networking, light food and drinks6:45pm: Pitching kickoff8:00pm: Event wrap up
Interested in pitching your awesome startup to the local community? Email casey@starterstudio.org for more details!

Behavioral Essentials for Your Company with Bob Carilli @Downtown
2018-11-28 12:00 - 13:30, 2018-12-05 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
This is the How To talk on how behaviors can help you understand corporate fit. HR people and startup teams- don’t miss this culture building talk.
Bob Carilli is an entrepreneur and digital transformation strategist who has been at the forefront of digital industry firsts. Bob has been a pioneer in developing production processes using technology to do things that have never been done before. He began his career in 1996 working as a producer on AT&T’s Summer Olympic Games Website. The initiative was the recipient of numerous industry awards, including two 1996 CASIE awards, a 1996 Mar.com award, and a 1997 ADDY Award.
Later, he went on to build John Hancock’s first website which included sophisticated financial planning tools that were among the first available online, launched shopIBM in 1998, worked on EarthCam’s New Years Eve 2000 Live from Times Square, and produced a number of World Wrestling Federation Streaming Media Productions, which were among the first live online pay per view events ever.
Throughout Bob’s career he has helped multiple companies revolutionize and increase revenue through digital transformation. In 1997, he worked on Travelocity and SABRE initiatives that revolutionized travel ticketing, he launched Alamo Car Rental’s first rental location kiosks in 1999. He launched safety and alternative fuel sections for Kelley Blue Book on kbb.com in 2005.
When the dot-com bubble burst, Bob made the move to full time entrepreneurship. He spent a couple of years living in Ecuador building the GoEcuador.com team and business. Working on different types of businesses has helped Bob fine tune his ability to formulate and execute digital strategies and development plans with fewer resources.

FOUNDERS TALK: Dean Caravelis of Blezoo @ Downtown
2018-12-03 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Dean Caravelis is the award winning CEO of Blezoo; a promotional marketing agency he founded in 2008 during the depths of the great recession. Through grit & creativity, he survived a bumpy ride and has grown sales an average of 40% every year. Its customers include Fortune 500 companies, major professional sports teams & national brands…..
WAIT! I dislike formal bios, and this is my personal site so let’s do it my way, shall we? Let’s dive in backwards, chronologically.
My name is Dean, I spend every day of my life focused on inspiring change. Hopefully changing people and businesses for the better.
During the day, I lead an innovative promotional marketing agency called Blezoo (which sends brochures that turn into robots, launches remarkable campaigns people can’t stop talking about and helps amazing brands launch promotions). I love to challenge the status quo and help businesses stand out which is why I created my blog ‘Outrageously Remarkable’; so I can help individuals stand out, too. The blog’s platform is H2H (human-to-human) and it helps me connect with people outside of my daily B2B (business-to-business) realm. Unique people, like you!
Truth is, every big breakthrough that I’ve ever made in my life has been a byproduct of unleashing my Right Brain (creativity, imagination, intuition). I wish I realized this when I first started my business, but I was so focused on “looking the part” that I ended up falling into the status quo. It took me a couple of years to snap out of it and create a vision for the future: a solution-based business that has a unique approach and loves to go against the grain.
Before starting Blezoo, I took a year off from work and traveled quite a bit; mostly in Europe. I guess I was resting for the big endeavor of entrepreneurship ahead. Boy, I was right on that one. This also gave my head space to think about the next big step I was going to take in my life.
The crux of my early career experience was involved with a couple of start-ups and a fashion company called Silver Moon Creations. This is where I learned the ropes and without it there is no way I would have been a part of the 5% of entrepreneurs who survive 9+ years in business. My philosophy early on was to just say “YES”. Anything that needed to be done I raised my hand and said yes. I soaked up all of the experiences; from running trade shows in 3 continents, to large scale direct mail campaigns, e-marketing in the early 2000s and establishing licensing deals with national brands.
To prepare for my career, I received a Bachelors in Marketing & MBA from University of Central Florida, and my A.A. at Valencia College. I speak a lot about networking, and I must say that taking a long time to graduate served me well because I got to meet a lot of people! I do business today with dozens of people I met during my education. You should always be networking, all the time, regardless of your job title. As a matter of fact, when I started my business I went to my favorite teacher, Dr. Ganesh. My life would have been totally different if I didn’t have him as a teacher because he is the person that got me totally on fire about marketing. When you can see the passion in someone else’s eyes it can be infectious.
In my pre-collegiate life I was the typical slacker gifted kid who went to a math magnet middle school and continued into high school living a life of apathy towards education. I was a person that was on the trajectory of being a chronic underachiever. The only things I put effort into was sports & having fun. There were times that my parents had lost hope for me, which is why I give young people grace today.
It’s rarely ever too late to change, to reinvent yourself and to find purpose in life. We all have outrageously remarkable qualities about us, I want to give you the spark & drive to find it.
Thank you for being here and reading my bio. You rock. I look forward to connecting & learning with you!

The Art of Business Development with Jennifer Barrows @ Downtown
2018-12-04 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
A member of Withum’s business development team for over two years, Jennifer is responsible for creating new business opportunities and growing Withum’s customer base for the firm’s office located in Orlando, Florida. A major part of her role has been to build awareness of the Withum brand as an outgrowth of a merger with a large local accounting firm at the end of 2015. She promotes the corporate culture and works to integrate other Withum team members into strategic business development opportunities.
Jennifer has a successful background in contract office furniture sales where she represented two of the top three manufacturers in the industry bringing design and workplace strategy to local and global companies in the Central Florida market. Jennifer is a current member and former board member of Commercial Real Estate Women and the Central Florida Women’s League. She currently serves on the board of the Commercial Finance Association and is active in the local tech and start up economy through Starter Studio, Orlando Regional Tech Association, the Orlando Economic Partnership and the National Center for Simulation.

FOUNDERS TALK: Joel Cahill of INFIMA @Downtown
2018-12-10 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Join us to hear Joel’s story – from Wall Street to the startup world.
Before entering the tech sector, Joel spent 10 years as a global macro trader and hedge fund manager. During his time on Wall Street, he focused on investments in emerging economies in Latin America, Eastern Europe and Asia. In addition to his operating role at INFIMA, Joel serves as an advisor to a variety of businesses through his private equity and venture capital investments. An Orlando native and graduate of the University of Florida, Joel returned home to Central Florida in 2015. Joel is passionate about serving with his local church and various ministry organizations.

Legal Protection for Your Startup @Downtown
2018-12-11 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Legal protection for your business is vital. So is having options.
Unexpected legal matters come up every day. You know your business needs legal protection, but you want to make sure you get the right amount. LegalShield has the answer. We offer three levels of legal protection for different sizes of small businesses. We also have a plan to help new start up businesses get their legal structure set. That way, you only pay for what you need. Whichever you choose, we help your business with any legal matter, from legal consultation and contract reviews to debt collection and more. And since your dedicated law firm is prepaid, its sole focus is on serving you, rather than billing you. So get the level of legal protection your company needs.
Get the peace of mind you want. Small businesses have big business problems – without big business resources. We give companies like yours big business resources on a small business budget. We can save business owners 80% on legal bills, without sacrificing the quality.
Susan Joseph
Susan Joseph is an Executive Director with LegalShield Business Solutions. Susan was a client of LegalShield for 8 years prior to becoming a company associate. She has been working with LegalShield for the past 9 years, as a Business Solutions Specialist.
Barbara Duncan
Barbara Duncan works with Sue as a Legal Shield Associate. She comes from the employee benefits and health care world, working with employers and insurance producers for solutions to workplace employee health and wellness needs.

Broke is No Joke @Downtown
2018-12-12 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Broke Is No Joke is a real discussion about money, wealth, and freedom for teens and tweens (and parents too). All those things that schools don’t teach, parents don’t know, and the financial industry would rather you never find out are openly taught, discussed, and challenged. From things such as making money to saving money to protecting money, to leveraging assets instead of liabilities, to earning interest instead of paying interest, they will learn how to achieve the ultimate: financial freedom.This is not just a workshop, radio show, board game, book series, and international competition. It’s a movement to save entire generations from the regrets of our parents and to build a new appreciation and access to the Freedom we all desire.It’s also not just a financial discussion. It’s an approach to life designed to build identity, appreciate and leverage time, and to provide the mindset for becoming the best version of ourselves.
Who is Josh Zepess?
Principal Unbroker, Freedom Fighter, M.D. (Money Doctor), author and speaker. Saving lives through the wake-up call, economic empowerment, and leadership​ instigation. http://www.lifesaverLD.org
Most people live above their means and below their potential.
Building a platform to teach people about freedom. We’re in a free society, yet most of us aren’t free. We are free to become trapped by debt while we constrain and limit ourselves from creating a life worth living.

SEO Copywriting For The Win! How To Create Content That Gets Found & Converts
2018-12-13 12:00 - 13:30 | StarterStudio Downtown, 101 S Garland Ave, Suite 108, Orlando, FL, us
Driving qualified leads to your site is the only way to boost conversions and grow your online presence. We will talk about the exact steps you can use to understand user intent, perform keyword research, and optimize your content to get found by Google and your customers today! Join this talk if you want no B.S. approach to SEO Copywriting from start to finish and discuss the information you have been dying to ask!
Chris is a recognized SEO Industry author, speaker, and content strategist who loves to geek out with SEO data in his free-time. Chris specializes in identifying, optimizing, and delivering marketing strategies that get results for clients around the world. Chris shares his knowledge in large publications like Searchmetrics, Search Engine Journal, and SEMrush to help new and experienced marketers improve their craft.

How to Minimize Small Business and Startup Failures
2018-12-13 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Dr. Shanbhag’s passion is all about helping start-ups and small businesses. He knows why so many of those businesses fail and knows how to minimize those failures. Working with their founders and teams, he figures out where they are, where they want/need to be, and the best way to get there. He focuses on searching for business models with product/service and market fit and assists in executing profitable business models. He brings his expertise in combining “sustainable competitive edge” with “business-creativity” to establish a sound foundation for start-ups and small businesses.Shan spent over 25 years leading product development and market introduction with major corporations (General Foods, Unilever). His teams launched over a dozen successful products/brands that have generated billions in profit. He was successful in authoring 13 patents, and establishing several well known brands including Crystal-Light, Slim-Fast, Pop-Rocks, Fruit ‘n Fiber and many more!For the past 25 years, Shan has dedicated himself to mentoring and advising start-ups and small businesses as well as volunteering and mentoring business owners at SCORE Orlando, Starter Studio Orlando and UCF I- Corps His message is based on two fundamental beliefs:• “Business is all about customers, all the time, at every touch point and through the entire Business-Journey”• “Culting the Brand is the best way to guarantee business success, because your customers won’t let you fail”

WHAT'S MY WHY?: A Conversation on Purpose @Downtown
2018-12-14 12:00 - 14:00 | StarterStudio Downtown, 101 S Garland Ave, Suite 108, Orlando, FL, us
After a successful 21 year career in the retail automotive industry in the UK Chris came to the US and enjoyed 7 years as a leader with the Walt Disney Company in Orlando. In 2017 Chris became a certified member of the John Maxwell Team as a coach, speaker, teacher, and trainer. He is also certified as a DISC Human Behavior Consultant and now works with companies to help them define their purpose, create a vision for their future, then create and implement a strategy for success.
Find Your Purpose Lunch and Learn: Most businesses know what they do but very few focus on why they do what they do. Understanding the why is an essential component in laying the foundation for sustained success and in this session Chris will provide an overview of how understanding this principal will increase profit, decrease employee attrition and improve customer retention

FOUNDER'S TALK: Kristen Wiley of Statusphere @Downtown
2018-12-17 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Kristen Wiley is the founder of Statusphere: Where brands and influencers meet.
Kristen Wiley is the founder of Statusphere, Starter Studio and Firespring Fund graduate. She is the 2018 Rollins Venture Pitch competition winner and a member of Jason Calicanis’ Launch Incubator in San Francisco.
Statusphere is an influencer marketing platform that fundamentally transforms the way that brands connect with influencers. Our influencer-first business model solves the major pain points of outreach, price negotiation, scalability and distribution for brands. After your product is approved by our team, all you have to do send us your product and we’ll take care of the rest.

UGLY HOLIDAY SWEATER PARTY !! @ Downtown
2018-12-18 17:00 - 20:00 | StarterStudio Downtown, 101 S Garland Ave, Suite 108, Orlando, FL, us
Join us for our annual Holiday Party! We will have snacks, drinks, hot cocoa, the ELF movie, and an UGLY Christmas Sweater competition.
Come celebrate 2018 with us!

Finding that “Sweet Spot” when Customer Goals and Your Goals Align
2018-12-19 12:00 - 13:30 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Finding that “Sweet Spot” when Customer Goals and Your Goals AlignThis 40-minute interactive educational presentation is designed to teach entrepreneurs how to align their goals to the customer…not the other way around. Too often entrepreneurs lose sight of their customer goals placing too much emphasis on their product/service. This program will introduce a process to entrepreneurs using the S.M.A.R.T. system, on how to interact with the customer to identify their expectations or goals upfront, ultimately leading to an undeniable and results-oriented experience.
Specific – What is the specific expectation of the customer?Measurable – Can it be measured? How clear is the expected result?Achievable – Are the goals overarching…are they stretching the boundaries enough?Results-Focused – Are the action steps actually leading to the result?Time-Bound – What is the end game? Is it achievable?
Danna is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.

TAB | Ugly Sweater Bar Crawl
2018-12-20 17:30 - 20:30 | Frosty’s Christmastime Lounge, 50 East Central Blvd, Orlando, FL, 32801, us
Orlando,
What a year 2018 has been in the Orlando tech community. We’ve had the pleasure of connecting with so many amazing people and watch so many businesses grow. Before we all break for the holidays we want to invite you out to connect for one last time in 2018.
Join the TAB team as we get together for a holiday bar crawl and reflect back on an amazing 2018 and look forward to an even better year in 2019.We would also love to hear about what you want to see at our upcoming events and how we can use TAB to continue to serve the tech community.
We invite everybody out as we make our way through Downtown Orlando wearing our festive holiday sweaters (outlandish suit jackets, hats, and holiday tees are welcomed as well.) Festive gear is encouraged but of course not required to attend.
Bar crawl destinations and starting point:Start – 5:30pm Frosty’s Christmas LoungeStop #2 – 6:30pm Waitiki at Wall StreetStop #3 – 7:30pm Ember Downtown OrlandoEnd: Your guess is as good as ours.
The first 20 people that show up at Frosty’s will receive a TAB T-Shirt so get there early. We look forward to seeing everybody that can make it and if we do not see you then we wish you a very happy holiday and we look forward to seeing you next year!
Cheers,TAB Team

3RD Thursday Art Hop: Kyle Heinly
2018-12-20 18:00 - 20:00 | StarterStudio Downtown, 101 South Garland Avenue Suite 108, Orlando, FL, 32801, us
Join us for food, drinks, live music and the incredible work of Kyle Heinly.
Kyle Heinly is an outsider abstract artist who was born with spastic quadriplegic cerebral palsy and epilepsy. Starting at the age of 14 by writing/performing poetry, he was on a path that would lead him to striking up a friendship with his mentor, Jeff Filipski.
Heinly’s art is infused with his interest in world culture, urban/street culture, and philosophy and spirituality. With each piece, he tries to sacrifice his entire being to the piece to be the matyr to the artwork.
Join us at StarterStudio to view his work.

OTAB | Orlando Tech Community Monthly Networking Event
2018-12-27 17:30 - 20:30 | FL
